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Via Novara 156/158
Ghemme
28074 NO
P.IVA 00634590038
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The Armchair by Josef Hoffmann: Cube in the Space

The armchair by Josef hoffmann (also known as “kubus” armchair) in one of the most famous works (among the projects and objects actually realized) for the Austrian designer and architect in the field of design furniture. In this field Josef Hoffmann was particularly active and he worked to creating various objects (particularly the objects that belong to the “kubus” collection): these objects had and have a great success in the past and in the present time, because their constructive and stylistic characteristics.

Indeed the armchair by Josef Hoffmann  was think and project to be made with a craft ability and attention: in the mind of Josef Hoffman this kind of work wasn’t adapt to a large scale production (at the beginning of the last century). Indeed for Josef Hoffman a large scale production consents a larger production and a minor cost for every object, but with a minor quality for the design of every single object: and for the Austrian designer this consequence is inaccetable.   

Part architect - part artist, Austrian designer Josef Hoffmann possessed an unmistakable minimal style and was a pioneer of the arts and crafts movement in the early 1900’s. Today, his sophisticated designs remain in production and his originals, though antiques, still find relevance in modern design.

As modernity began to question tradition at the end of the 1800’s, so did designers like Joseph Hoffman. Along with other great artistic minds like Gustav Klimt and Koloman Moser, Hoffman led the way with the Vienna Secession, a movement that aimed to steer design away from Historicism and create a new style that was all its own.

The Arts and Crafts movement, which greatly influenced Hoffmann and his colleagues Gustav Siegel and Koloman Moser in Austria, was opposed to mechanized mass production and what they regarded as inhuman products. The movement advocated an ethic and aesthetic motivated by social concerns, with form, function, material, and production understood as a unity.

Around the turn of the century the Jacob & Josef Kohn company, which produced bentwood furniture to an industrial standard, hired the avant-garde Viennese architects Hoffmann, Siegel and Moser to make their line more appealing to higher-end clients by means of fashionable designs.

And the armchair by Josef Hoffman got all the characteristics of the unique and particular style of its creator: particularly the attention that the Austrian designer putted in the shapes and geometrical lines, mostly the cube shape (from this shape born the name of this particular line of furniture “kubus”): and this attention for the cube lines became the trademark of the works by the Austrian designer.

And also the armchair by Josef Hoffman should be considered an object very near to the canon of the new born artistic movement of the Modernism: in a few years this artistic movement became the most important in Europe and in the rest of the artist world, overcoming the Art Noveau (dominant until that moment).  

If you choose the armchair by Josef Hoffman for your home or office, you will buy not only a comfortable seat, but also an important part of history design.

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